The small ritual
Make the familiar coffee-and-pastry moment feel like a reason to stop in.
Work you can inspect
Proof of process, before promises.
Four fictional briefs show the method: a café, a salon, a ceramics studio and a boutique. Each starts with one ordinary photo and ends with a caption an owner could approve.
Concept work created in our own workflow—not client work or performance results.
Neighbourhood café concept
One camera roll. More than one reason to post.
A fictional café brief showing the kind of everyday source material an owner could send, and how we would turn it into a useful content batch.
InputFour ordinary phone-style moments
DirectionFour repeatable content angles
OutputFeed posts, Stories and one Reel
What we see in the material
Four angles hiding in four ordinary moments.
The hands behind it
Show the care and process without forcing anyone to perform for the camera.
What is ready today
Turn the counter into a simple product and availability update.
Made to move
Remind nearby customers that their usual order can leave with them.
Feed and Story treatments
The same source can do different jobs.
A feed post carries the stronger idea and the caption below. Stories handle the timely details. One clip from the same roll becomes that week’s Reel.
Feed caption
A quiet ritual, ready when you are.
The cappuccino is on before the street wakes up. Come in for the usual, or take it with you on the way past. We open at 7.
Story sequence
- What is on the counter?
- Watch the pour
- Choose your takeaway
Example publishing rhythm
A consistent week, not seven frantic ideas.
One example week from the monthly package: four feed posts, Stories across the week, and one short Reel cut from a clip you send. Stories also run on feed days. This is a workflow illustration, not a claim about reach or results.
- MONFeed
Morning ritual
- TUEStories
Counter + poll
- WEDReel
The pour
- THUFeed
Hands at work
- FRIStories
Today’s selection
- SATFeed
Takeaway prompt
- SUNFeed
Weekend reminder
Three more camera rolls
A salon, a studio and a boutique, handled the same way.
The café above is one fictional brief. These three use the same method: one ordinary photo, one decision, and a caption an owner could approve.
Salon concept
The chair, between appointments.
Show the work without asking anyone to perform for the camera.
AI-generated for this fictional briefA Tuesday morning gap, kept open on purpose. Bring a photo of the length you want, and we will say honestly whether it suits the hair you have. The chair is free on Thursday.
Studio concept
Off the wheel, not yet in the kiln.
Turn today’s making into a clear availability note.
AI-generated for this fictional briefThese cups came off the wheel yesterday and go into the kiln tonight. If you want a pair, say so before Friday. Collection from the studio is next week.
Boutique concept
Back on the rail, in a small run.
Make one product the reason to come in this week.
AI-generated for this fictional briefThe linen dress in sand is back in a small size run. It is on the rail by the window until Sunday. Come and try it on, or ask us to hold one until tomorrow.
A real Socially Sorted social asset
From camera roll to content.
This seven-slide carousel explains our actual supplied-media workflow and uses the real facts of the Socially Sorted Monthly package.
Scroll sideways to view all seven slides.
Exact package facts used: four feed posts and twelve Stories weekly, four short Reels each month, one consolidated revision round, Instagram and Facebook publishing.
The editable SVG sources and 1080 × 1350 PNG exports are kept as a reusable Socially Sorted campaign set.
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